On Tuesday, 1st December, London Midland is introducing a new policy which asks staff and customers not to use electronic-cigarettes (e-cigarettes) when travelling on its trains, passing through stations, or working at any London Midland site, including depots and offices.

This policy complements the train company’s existing approach towards the use of cigarettes and smoking materials and therefore provides greater clarity for both customers and staff.

A spokesman for London Midland said “E-cigarettes produce a vapour to mimic smoke and can look very similar to the real thing.As their use has increased in popularity, so have instances of conflict and confusion amongst customers and colleagues when e-cigarette users ‘light up’.

“The decision to say ‘no’ to e-cigarettes has been taken after reviewing feedback from front-line staff across our business, as well as customers.London Midland isn’t alone in this decision; the majority of train operators have already introduced similar policies.”